A product doesn't enter a country through language, but through usage

Think a market opens up just by translating your product? Brazil proves otherwise. Through the most mundane scene imaginable — paying at the register — you'll see why everyday credit, a tax ID number, Pix and the informal economy form a cultural infrastructure that no translation reproduces. Enough to avoid a costly strategic mistake abroad.

What Is a Thematic Note?

The thematic note is the link between the note system and writing. It doesn't pile up everything touching a subject — it picks an angle and assembles several atomic notes to reveal a pattern, a tension, or a line of argument. Neither folder nor encyclopedia: a temporarily stable view onto a network of thought.

What Is an Atomic Note?

\"One idea per note\" — the formula is well known, but it often leads us astray. An atomic note isn't a short note: it's a note with a single conceptual center of gravity. Grasping this distinction changes how we capture, rephrase, title, and connect our notes. And ultimately, how we write.

What Is a Glossary Entry?

The same words travel between product, marketing, sales and leadership — without everyone giving them the same meaning. A glossary isn't a collection of textbook definitions: it's a tool for collective precision. It stabilizes the terms that carry decisions, protects the links between notes, and lowers the cost of conversations where everyone defends a different idea using the same vocabulary.

The Art of Capture

We pile up tabs, links, quick notes — and never read them again. The problem isn't the amount of information, it's the absence of any decision about what it becomes. This article separates capturing from building capital, and offers a simple rhythm for turning your captures into knowledge without drowning in them.

Flash Card

Having an excellent note base isn't enough if the ideas aren't truly internalized. A flash card isn't a small atomic note: it's a personal pillar of thought, recognized in the moment by its resonance, tested over time by experiences and new sources. Rare by definition, it structures what you truly want to hold within you.

The PM as Architect of Context

Most organizations know how to produce documents. They don't know how to capitalize on the reasoning behind them. With every decision, they start over almost from scratch. The PM as context architect turns scattered customer knowledge — transcripts, objections, trade-offs, weak signals — into a reusable asset. The result: faster, more robust decisions, and a competitive edge that rivals cannot copy overnight.

Zero bug: let's stop managing stockpiles of defects

The real problem with bugs isn't that they exist, it's the organization that grows used to keeping them. We prioritize them, we push them back, we review them in committees — until a customer crisis hits. A zero-bug policy aims at something else: zero known bugs left undecided. Either we fix it, or we accept it isn't a defect. What this approach refuses is the third state: knowing a bug exists and keeping it alive in a list for later.

The NNL Roadmap: Aligning Without Scattering

A product team can pile up studies, workshops, and analyses without the company ever knowing what's a priority. The NNL roadmap answers this problem: not by scheduling dates, but by making commitments, serious directions, and possibilities visible — and above all, what won't be done. Its strength lies in the capacity constraint and in the implicit No.

Product Decision Record: tracing the product choices that shape the company

Certain product decisions come up everywhere: in roadmap reviews, with sales, in specs, with every big client. Without a record, the company keeps re-deciding them, often with less context. The PDR — inspired by technical ADRs — documents these cross-cutting decision rules. Rare, short, immutable: it doesn't say what to build, it says why the company chose a rule. It removes dozens of pointless discussions.

The Backlog Is Not a Dumping Ground: It's a Tool for Action

In many organizations, the backlog has become a clean trash can: you throw everything in so you don't forget. A few months later, 500 lines nobody understands anymore. A backlog shouldn't be a repository of ideas, a database of customer signals, or the graveyard of untriaged bugs. It exists to organize information mature enough for several people to work on it together. It comes into play when the work stops being individual.

Quality belongs to those who ship

A zero-bug policy shrinks the stock of known defects. But if the team fixes them faster without changing how it builds, it stays stuck in a repair loop. The real issue lies upstream: giving ownership to those who ship, refusing overly vague specs, testing earlier, giving QA a quality-policy role rather than a catch-up one. Quality can't be delegated after the fact — it belongs to those who ship.

Competitive intelligence: copying your competitors is not a strategy

Watching what competitors ship means reading outputs without understanding the reasoning behind them. Useful intelligence starts from the target customer: their needs, their decision criteria, their alternatives. Competitors only become interesting because they reveal how a market responds to those needs. Copying a move without understanding the logic behind it means reproducing an answer without ever having asked the right question.

Why Organizations Prefer Soft Decisions

You leave a meeting with an action plan, yet nothing has truly been settled. This is what I call a soft decision: a non-decision dressed up as consensus. Organizations often prefer it to a genuine judgment call because it preserves the appearance of agreement without making the loss visible. This piece explores why the mechanism is rational in the short term, and why it costs so much at the execution stage.

The Tools of Organizational Coherence

Your teams leave the meeting aligned—and each walks away with a different version of the decision. The problem isn't a lack of meetings, it's the absence of shared objects. Glossary, one-pager, PR/FAQ, ranked metrics, decision log, escalation rules: these tools don't produce alignment, they force disagreements to become visible before they turn costly.

AI Wiki: why I built a knowledge base maintained by an AI

Classic RAG starts from scratch with every question. By building an AI Wiki — a persistent wiki maintained by an LLM — you capitalize on domain knowledge once and for all. Atomic notes, links between concepts, contradiction detection: knowledge is compiled, not rediscovered. Lessons learned from 950 notes extracted from industrial maintenance sources, with calibration insights and concrete use cases.

The second brain is a dead end for product management

Managing product opportunities inside a borderless network of notes means losing control: errors propagate silently, the AI context window blows up, and contradictions and decisions become impossible to find. The bounded context — borrowed from DDD — offers a better approach: each opportunity in its own bounded, auditable space, with a structured memory.

One file, a few directives, and Claude does the rest — how I structured 500 emails effortlessly

Drowning in email and losing track of the threads in flight? By handing the structuring over to Claude — one file, a few directives, then a gradual split — I turned 500 building-management emails into a queryable knowledge base. Seven steps, from the vague directive to a multi-file system, without ever needing a complex framework.

From the Single File to a System of Contexts: Why an LLM's Memory Won't Fit in One Document

Code Centric

Documentation never keeps up with the code. We know it, we accept it, and yet it costs us time with every change. AI shifts the equation: when the code is clean, it becomes the source of truth from which the other artifacts—specs, changelogs, support documentation—can be regenerated. This code-centric approach demands a minimum of technical literacy, but it opens a real lever for the product managers who master it.

Why a single classification isn't enough to structure customer feedback

Too many insight systems fail because they classify everything along a single axis: features, or business stakes. Tactical feedback gets lost, strategic signals evaporate. A 4-level framework — business stake, use case, product capability, local friction point — lets you capture everything without a Rube Goldberg machine, and ties each signal to the right level of decision.